Branding the Candidate
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209
By:"Lisa D. Spiller","Jeff Bergner"
"Business & Economics"
Published on 2011-07-31 by ABC-CLIO
But in the past few weeks, Mr. Obama's team has gone from a digital-marketing \u003cbr\u003e\ncase study to being regarded as a lowly spammer.29 \u003cb\u003eZain Raj\u003c/b\u003e, CEO of Havas' \u003cbr\u003e\nEuroRSCG Discovery, suggested that the Obama Administration lacked the \u003cbr\u003e\ncareful ...
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