All Marketers are Liars
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By:"Seth Godin"
"Business & Economics"
Published on 2005 by Penguin
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
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Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
This Book was ranked 13 by Google Books for keyword seth godin.
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