The Myth of the Garage

The Myth of the Garage
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By:"Chip Heath"
"Business & Economics"
Published on 2012-01-26 by Random House

In the 1980s, people generally stuck to their social class, says \u003cb\u003eZain Raj\u003c/b\u003e, executive \u003cbr\u003e\ndirector of the ad agency Euro RSCG, Chicago: “You wore $200 pants with an \u003cbr\u003e\n$80 shirt and a $65 tie. There was a relative order to the world in terms of value.

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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

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