Guerrilla Marketing for the Home-based Business
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By:"Jay Conrad Levinson","Seth Godin"
"Business & Economics"
Published on 1995 by Houghton Mifflin Harcourt
Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service
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Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service
This Book was ranked 25 by Google Books for keyword seth godin.
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