Relevance

Relevance
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280
By:"Tim Manners"
"Business & Economics"
Published on 2008 by Penguin

It engaged consumers at a different level, while also supporting our underlying \u003cbr\u003e\nbusiness strategy of having a Visa product be part of a transaction. \u003cb\u003eZain Raj\u003c/b\u003e, Euro \u003cbr\u003e\nRSCG Chicago It's a very ironic question Insights 103.

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Branding expert Manners says that marketers should give up the flashy practices of the last 50 years and instead focus on being more relevant-by showing customers how they can help solve their problems and improve customers' lives.

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