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Kamis, 13 Oktober 2016

The Guerrilla Marketing Handbook

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The Guerrilla Marketing Handbook
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379
By:"Jay Conrad Levinson","Seth Godin"
"Business & Economics"
Published on 1994 by Houghton Mifflin Harcourt

This book will guide marketers into the world of positioning and selling products and services.

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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

This Book was ranked 20 by Google Books for keyword seth godin.

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